Enhancing the Lives of Seniors and Their Families.

We help families make better decisions during transitional and emotional times.

Putting Humanity Back into Senior Care

Finding new ways to help families keep seniors in their homes adds up to thousands of dollars in savings each year compared to the high cost of nursing homes or senior facilities. In the process, we spark realistic and positive conversations that improve lives.

“We can not stop the aging process or chronic illness, but we can help you look at triggers for next steps so when it’s time for nursing care or senior facilities you are prepared.”

At Start Smart Plus, we combine human care, innovative technology, and expert planning to offer a complete approach that saves time for busy caregivers and provides new options to help your loved one live their best life.

Start Smart Plus Solutions

Our three service offerings are designed to provide comprehensive support.

Yet, It all starts with an Assessment

We want to hear your Whole Story.

Choose the level of support you need. We offer three affordable membership options:

  • Standard Membership

    DIY implementation of every and all recommendations discussed.

  • Gold Membership

    Monthly support from your trusted care manager to implement your basic plan.

  • Platinum Membership

    Weekly care manager support to arrange every detail while keeping you informed.

Has your parent experienced an emergency or life transition?  Does your senior need increased help? Are they experiencing more issues or showing signs of being unable to care for themselves?

Lifestyle Care Plan

Your dedicated care manager will perform a comprehensive needs assessment and create a personalized plan with specific recommendations to ensure your senior lives to the best of their ability, with medical support and wellness.


Do you want to help your parent, relative or loved one live out their best days?  Are you busy, live out of town, or are unable to maintain the level of care to meet their needs?

Smart Technology

We’ll provide access to technology needed to create a new smart home. Our trained team will set up internet access, monitoring systems, cameras, telemetry, wearables, tablets, and more. Plus ongoing support for your new tech.


Does your senior value independence at home? Do you want them to stay at home as long as possible and avoid the high-cost of senior living facilities or at least prolong their time at home?

Curating Lifestyle Products and Services

No two families have the same needs. We take the time to understand your unique challenges providing specific services and tools you need to support your senior living their best lifestyle.

We want to hear your Whole story and help you develop a plan.

Each flexible membership option includes our easy-to-use Start Smart Plus portal. A personalized website that keeps all of your appointments, products, services, and communication centrally organized so your family can work together and ensure your senior stays happy and healthy at home.

Shonda Brock

Our Founder

Shonda Brock is a compassionate, relatable, and open startup founder who profoundly understands the challenges and opportunities of senior caregiving. Her leadership experience as a Captain in the U.S. Army, her extensive background in medical sales, and several years of owning and operating a home care business gave her a deep understanding of ways to resolve existing challenges of unpaid caregivers and the seniors they love. 

In her own family, she experienced a broken system that failed her stepfather, who was suffering from dementia, and the anguish of her family, who was prevented from providing needed care. As a result, she has spent more than a decade championing families and their stories, advising hundreds of caregivers, while researching ways to use technology to overcome today’s challenges. 


Shonda launched Start Smart Plus to advocate for caregiver wellness and provide a new level of services to meet the need of helping seniors stay in their homes and achieve a greater quality of life.

In addition to helping families, Start Smart Plus will continuously seek new innovations and new partners who have services and products designed to help seniors remain independent and healthy in the home. We want to always be on the cutting edge providing the most up-to date and proven services and technology to our families.

“Thank you for helping my mother and family through a difficult transition. We had a lot of conflict in our family until you told me what to do to control the finances. Your advice helped our whole family financially and emotionally.”

— Sincerely and Thankfully, Tony Ceasar, Buffalo, NY

Get started the smart way!