Enhancing the Lives of Seniors and Their Families.

We help families make better decisions during transitional and emotional times.

Helping families from Chaos to Clarity.

Putting Humanity Back into Senior Care

Finding new ways to help families keep seniors in their homes adds up to thousands of dollars in savings each year compared to the high cost of nursing homes or senior facilities. In the process, we spark realistic and positive conversations that improve lives.

“We can not stop the aging process or chronic illness, but we can help you look at triggers for next steps so when it’s time for nursing care or senior facilities you are prepared.”

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At Start Smart Plus, we combine human care, innovative technology, and expert planning to offer a complete approach that saves time for busy caregivers and provides new options to help your loved one live their best life.

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Get Assessed For Your Start Smart Plus Family Portal

  • Quick and Easy
    Start with an assessment that takes just 5 min. to complete, create a password, and return anytime.


  • Expert-Vetted Solutions
    Honesty in your answers will allow us to provide actionable, expert-approved recommendations tailored to your needs.


    Family-Friendly Access
    Be the administrator and decide which family members have access to your loved one’s information.


  • Data Privacy
    Your data is kept confidential, safe, and private. Review our full
    privacy policy here.

For just $89,

you get

  • Your Personalized Care Plan with expert-approved solutions to your most urgent needs

  • 3 months FREE membership, including full access to our Start Smart Plus Portal website

  • Family Access to all information about your loved one, right at your fingertips

Choose the level of support you need. We offer three affordable membership options:

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    Connect Start

    DIY implementation of every and all recommendations discussed.

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    Connect Care

    Monthly support from your trusted care manager to implement your basic plan.

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    Connect Plus

    Weekly care manager support to arrange every detail while keeping you informed.

Has your parent experienced an emergency or life transition?  Does your senior need increased help? Are they experiencing more issues or showing signs of being unable to care for themselves?

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Lifestyle Care Plan

Your dedicated care manager will perform a comprehensive needs assessment and create a personalized plan with specific recommendations to ensure your senior lives to the best of their ability, with medical support and wellness.


Do you want to help your parent, relative or loved one live out their best days?  Are you busy, live out of town, or are unable to maintain the level of care to meet their needs?

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Smart Technology

We’ll provide access to technology needed to create a new smart home. Our trained team will set up internet access, monitoring systems, cameras, telemetry, wearables, tablets, and more. Plus ongoing support for your new tech.


Does your senior value independence at home? Do you want them to stay at home as long as possible and avoid the high-cost of senior living facilities or at least prolong their time at home?

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Curating Lifestyle Products and Services

No two families have the same needs. We take the time to understand your unique challenges providing specific services and tools you need to support your senior living their best lifestyle.

We want to hear your whole story and help you develop a plan.

Each flexible membership option includes our easy-to-use Start Smart Plus Portal. A personalized website that keeps all of your appointments, products, services, and communication centrally organized so your family can work together and ensure your senior stays happy and healthy at home.

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Shonda Brock

Our Founder

When Shonda Brock's stepfather was living with dementia, she watched a broken system fail him. They nearly needed him to fail out of the system, before he could receive help. Her family wanted to care for him, but they kept running into barriers that stopped them from giving him the help he needed. That experience changed the course of her work.

Shonda brought real-world experience to the problem, “So your parent has dementia, what to do next?” She served as a Captain in the U.S. Army; built a career in medical sales and spent several years owning and running home care businesses. Along the way, she saw the same pattern again and again: families who love their seniors but don't know where to start.

For more than a decade, she has listened to families' stories and advised hundreds of caregivers, all while looking for ways technology could make the road easier.

In 2023, she founded Start Smart Plus to give families what hers didn't have: a clear plan. Every SSP journey starts with a conversation. We hear your family's story and build a personalized care plan, backed by a family portal that keeps everyone on the same page.

Shonda is also building a network of technology partners and innovative companies that help seniors stay safe and independent at home. SSP does the legwork of finding the right resources and expertise, so families don't have to. Then we bring it all together in a plan that fits their needs.

Her promise to every family: From Chaos to Clarity, Together.

In addition to helping families, Start Smart Plus will continuously seek new innovations and new partners who have services and products designed to help seniors remain independent and healthy in the home. We want to always be on the cutting edge providing the most up-to date and proven services and technology to our families.

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“Thank you for helping my mother and family through a difficult transition. We had a lot of conflict in our family until you told me what to do to control the finances. Your advice helped our whole family financially and emotionally.”

— Sincerely and Thankfully, Tony Ceasar, Buffalo, NY

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Get started the smart way!