Help more seniors stay safe and independent at home

Families tell us the hardest part isn't caring. It's finding the right help. There are so many products, services, and apps, and families don't know which ones to trust.

That's where we come in. We do the legwork of finding the right resources and expertise, so families don't have to. Then we bring them into each family's personalized care plan.

If your company helps seniors live well at home, we'd like to hear from you.

Who should apply

We welcome vendors, service providers, and technology companies whose products or services help seniors stay safe, healthy, and independent at home. For example:

  • Fall detection, emergency response, and wearables

  • Medication reminders and management

  • Remote monitoring, smart home, and home safety technology

  • Telehealth and health monitoring tools

  • Home modifications, mobility, and daily living aids

  • Home care, meals, transportation, and other in-home services

  • Memory care and cognitive support

  • Legal, financial, and care planning services for older adults

What partners get

  • Solid, warm referrals. We only refer families whose needs fit what you offer, and we bring your product or service into their personalized care plan.

  • Faster decisions. We already understand each family's direction and needs, so our referrals are ready to move. Partners can close in 30 days or less.

  • Sponsored spots for new launches. Partners can apply for small advertising spaces on our website to introduce new products. Every ad is clearly labeled "Sponsored" so families always know.

  • A real-world perspective. We work closely with family caregivers, and we can share what we learn about what seniors and families need.

  • A growing community. Join our network of technology partners and innovative companies working toward the same goal: keeping seniors safe and independent at home.

What we look for

Families trust us with some of their hardest decisions. We take that seriously, so we review every partner carefully.

  • Quality. Your product or service works as promised, is well supported, and has a track record you can share.

  • Privacy and safety. You protect personal and health information and put the safety of older adults first.

  • A fit for seniors. Your offering is easy for older adults and their caregivers to use and understand, and it supports independence and dignity.

Apply to partner with us

Tell us about your company and how you help. We review every application and will follow up if there's a good fit.

Please note

Being listed as a Start Smart Plus partner, appearing in a "Sponsored" ad space, or being included in a family's care plan is not an endorsement or guarantee of any product or service. Families make their own choices.

Start Smart Plus never shares family information with partners without the family's consent.